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Microsoft dives deeper into China A few weeks ago, elaborating on the deal that Chinese Premier Xi Jinping announced during his September visit to the U.S., Microsoft announced new details regarding its strategy to break deeper into the Chinese software markets.Īccording to a post from Microsoft's PR blog, the software giant will establish a joint venture with the state-owned China Electronics Group Corp., or CETC, to help expand Microsoft Windows 10 adoption among Chinese government agencies and other government-owned institutions. And recently, a move by Microsoft in China appears poised to both help the company combat Apple and Alphabet and potentially pad the software giant's bottom line. It's also why Microsoft set such an aggressive goal for its Windows 10 installed base.
Remaining relevant against the mobile hegemony of Apple's ( AAPL -2.30%) iOS and Alphabet's ( GOOG -2.58%) ( GOOGL -2.53%) Android is perhaps Microsoft's most important goal under Nadella. In dire need of a revised mobile strategy, Microsoft ( MSFT -2.94%) bet the farm on Windows 10 in 2015.ĭespite some influential company veterans questioning specific aspects of its strategy, Microsoft remains undeterred in pursuing CEO Satya Nadella's goal of installing Windows 10 on over 1 billion devices no later than 2017.